Our Store
We are delighted to have recently unveiled our beautiful, larger new flagship London store. We haven't moved far - we loved the location on Duke of York Square so we found the perfect new place right across the square.
A visit to our London store gives you the opportunity to experience the entire Liz Earle Naturally Active Skincare range in a calm, relaxed atmosphere, which draws inspiration from the beautiful scenery of our home on the Isle of Wight. Designed with your needs in mind, it includes all the things we know you love, such as our ingredients bar, library and specialised gift wrapping area, plus you now have more space to just browse. Most exciting of all our new store will be home to our new Liz Earle Signature Facial.
Whether you are seeking expert, personal skincare advice, assistance in selecting the most effective products for your needs, information regarding our naturally active ingredients or simply help choosing the perfect present, our friendly and approachable customer advisors are on hand to ensure your shopping experience is as pleasurable as possible.
We'd love to welcome you so if you are in the area, do visit us to discover more about Britain's best kept beauty secret.






